Cards this week are drawn from one of my “comfort” decks: the Fey Tarot (Lo Scarabeo, 2003). As for the spread, it is taken from the world of business, but can be used to assess any project, or even your personal or spiritual development. The acronym SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats. My reading was focusing on marketing Magical Life Coaching…
Strengths: Eight of Swords
A beautiful fey creature sits with hands and wings bound behind her back, looking sad. Beside her is a large sword.
One of the greatest strengths I have as a Magical Life Coach is that I have worked through many of my own self-defeating thoughts and self-sabotaging patterns. I have felt that sense of being trapped by my thoughts and assumptions, and found ways to cut those ties. I should focus on these aspects in order to explain to people just how powerful Magical Life Coaching can be.
This seems like an odd card for the position – Strength as a weakness. Let’s take a closer look. A small, blonde fey in woodsman’s clothes stands before a trussed dragon, looking pretty pleased with herself.
In terms of weaknesses, and coupled with the previous card, I see the suggestion that I may project too much of an air of confidence and ease. Other people have to feel like they can achieve transformation for themselves, not imagine it requires some kind of strength they lack.
This reminds me of something one of my yoga teachers used to say: start where you are. Sometimes, you might feel like you are too much of a mess to ever make changes. In fact, the opposite is true: you can see the differences faster when there is something big to work on, which can be encouraging. Once you see one change, it gives you faith that you can manage other changes, too!
Despite her wings, there is a suggestion that this lovely fey is underwater. The blue, watery landscape around her seems pierced by light from above that filters gently down to where she sits. The liquid in her cup trails out of her cup, drifting upward and merging with the fluid around her.
The opportunity here is to show how you can take charge of your emotions. The Queen chooses how and when she shares her feelings. She is at one with the flow of life, not pushed about by it, but able to direct it as she wills. With self-sabotage and self-defeating thoughts, it’s not about repressing or denying them. Rather, you need to find new ways to think, making other emotions stronger and being able to choose which emotions you focus on.
Threats: Five of Swords
Bah, I know just where this one is going, in terms of marketing. A fey sits on the hild of a sword buried in the sand. She blows sparkles from the palm of one hand, and watches them drift away on the wind.
In terms of marketing, I can’t just rely on a hope and a prayer. I have to actually get up and do something. And self-defeating thoughts like “No-one even knows what Magical Life Coaching is, how will I ever persuade them it might be helpful” are not going to do the job. Time to pull up my big-girl pants and get down to some nitty gritty actual marketing! Watch this space, as it’ll involve some cool freebies and useful articles on magic 😀
To read journal prompts based on these cards, click here.